Why the Best Home Buying Experience Comes from the Right Team — and the Right Approach
Buying a home is more than a transaction — it’s a major life moment. And in today’s complex housing market, success depends on more than just finding the perfect property. It’s about navigating financing, securing insurance, understanding title, and coordinating countless moving parts — all with clarity and confidence.
That’s why we’re proud to share that HomeServices of America, parent company of HomeServices Lending, LLC, has once again been ranked #1 in the nation for core real estate services, according to the 2025 RealTrends Verified rankings.
The Power of a Fully-Connected Experience
With over 136,000 completed transactions in 2024 that included mortgage lending, title, homeowners insurance, home warranties, and escrow services, our network led the industry — not just in volume, but in vision.
Why does that matter to buyers? Because it means you can move forward with a lender who understands every facet of the transaction — and knows how to bring all the right experts together at the right time.
And for real estate professionals? It means a more efficient path to the closing table — and a better experience for your clients.
One Home. One Goal. One Unified Team.
Whether you’re purchasing your first home, upgrading for more space, or relocating for a fresh start, the journey should feel coordinated — not chaotic. That’s the heart of the HomeServices Lending promise: a fully connected, fully committed homebuying experience.
We work alongside both our HomeServices affiliates and real estate professionals across the country who share one goal: delivering an exceptional experience for buyers.
We honor those partnerships by offering:
- Seamless Coordination: When every service speaks the same language, the process flows faster and more smoothly.
- Flexible Financing Options: Our wide range of loan programs, including proprietary and niche products, helps buyers with unique needs — and gives agents more ways to serve clients.
- A Focus on the Finish Line: Our goal is your goal: get to closing with confidence.
More Than a Lender — A Trusted Partner
At HomeServices Lending, we believe the best mortgage experience is personal. That’s why we offer programs like:
- Path to Prosperity® – A suite of lending options designed for today’s diverse buyers, including self-employed individuals, gig workers, first-time homebuyers, and real estate investors.
- CompetitivEdge – A pre-approval advantage that helps buyers compete with confidence in fast-moving markets, giving agents stronger offers to present.
- $30K Close On Time Guarantee – Our commitment to reliability: if we miss the closing date, we’ll pay the seller $15,000 and the listing brokerage $15,000.*
We bring together technology, transparency, and a human touch — backed by a legacy of trust that spans decades.
From clear communication to a seamless digital experience, we’re proud to be recognized for what matters most — putting our clients first.
Some restrictions may apply. The Closing Guarantee is only available on HomeSURE Advantage-designated, conventional, FHA and VA loans with a valid Commitment Letter issued by HomeServices Lending, LLC, in writing prior to execution of fully ratified sales contract. Some jumbo loan programs may be eligible at the sole discretion of HomeServices Lending, LLC. Brokered jumbo loans are NOT eligible, and any jumbo loan programs requiring investor preapproval are NOT eligible. The Closing Guarantee is NOT available on renovation loan products, loans for the purchase of cooperative housing units, or loans involving any sort or type of bond, grant, down payment assistance, mortgage credit certificate, or any other non-profit, municipal, or housing authority program. For conventional loans, FHA loans, and VA loans, an acceptable appraisal must be received and approved by HomeServices Lending, LLC at least ten (10) business days prior to closing or loan is not eligible for Closing Guarantee. The Commitment Agreement has an expiration date, which, solely for purposes of eligibility for the Closing Guarantee, may not be extended. The loan must close on or before the expiration date contained in the initial Commitment Agreement issued by HomeServices Lending, LLC. Subject to acceptable appraisal of property value at or above contract sales price. The Closing Guarantee is subject to the satisfaction by the Borrower(s) of all loan conditions identified in the Commitment Agreement at least three (3) business days prior to closing or as otherwise determined by HomeServices Lending, LLC in its sole discretion. The Closing Guarantee is not valid if either Borrower(s) or Seller terminate the purchase contract, extend the settlement date, or otherwise choose not to consummate the transaction for any reason whatsoever. The Closing Guarantee is invalid if there is a substantial change in the Borrower’s financial condition or to the terms of either the loan, loan product, loan type, or the purchase contract between Borrower(s) and Seller. The Closing Guarantee is void in the event closing is delayed or cancelled as a direct result of an unforeseen disruption of service; an act of God; a national, state, or local emergency; pandemic; natural disaster; or other public health declaration. This offer is void where prohibited and is non-transferable, subject to the terms herein, and valid on all complete applications received on or before 12/31/2025. The Closing Guarantee is limited solely to the transaction and subject property identified herein.
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